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KFC and Bet get together

LOUISVILLE, KY, June 28, 2005 - KFC Corporation KFCC announced this week the launch of its second annual National Celebration of Family Sweepstakes.

In a partnership with Black Entertainment Television, Inc. BET network, the national sweepstakes will select weekly winners, via the Internet, to receive KFC gift certificates for their family gatherings. Rules and entry information are available at BET.com. KFC is about bringing families together and sharing in the joy of having meals together, says Gregg Dedrick, President and Chief Concept Officer, KFC. The 11-week national sweepstakes will run on BET.com from June through the second week of September. Customers can log onto BET.com to register for their chance to win 500 in KFC gift certificates, for catering their family gatherings. Weekly winners will randomly be selected by BET. At KFC, we believe it is important to reinvest in the communities where our customers live and work, said Dedrick. Our partnership with BET allows us to give back to our customers and reflects our commitment to diversity. Online visitors can also enter KFC s Ultimate Custom Catered Family Reunion Contest by submitting an original essay explaining why their family is deserving of a KFC® Custom Catered Family Reunion and describing how their family gathering is special. Rules and entry information are available at KFC.com KFC Corporation, based in Louisville, Ky., is the world s most popular chicken restaurant chain specializing in Original Recipe , Extra Crispy and Colonel s Crispy Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. Since its founding by Colonel Harland Sanders in 1952, KFC has been serving customers delicious, already-prepared complete family meals at affordable prices. There are over 13,000 KFC outlets in more than 80 countries and territories around the world serving some eight million customers each day. KFC Corporation is a subsidiary of Yum Brands, Inc., Louisville, Ky. NYSE: YUM. Black Entertainment Television, Inc., a subsidiary of Viacom, Inc. NYSE: VIA and VIA.B , is the nation s leading television network providing quality entertainment, music, news and public affairs programming for the African-American audience.

KFC

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