Last informations:
| | | | Akamai to Index the Impact on Web Usage for Leading Brands... Feb 11th 2006
Advertising During Pro Football s Biggest Event. Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and business processes online... 
today released the Akamai Net Usage Index for Advertising (www.akamai.com/netusageindex). Akamai is delivering content and optimizing the corresponding online marketing campaigns for more than half of this year s nationally televised advertisers during pro football s most popular event on February 5, 2006. The index will provide a unique view into the aggregate Web usage patterns before, during and after the game for Akamai s customers that are integrating their broadcast advertising campaigns with an online component.
Considered one of the largest advertising and marketing events of the year, the National Football League s Super Bowl attracts businesses to unveil innovative brand campaigns that often leverage the Internet. The Akamai Net Usage Index for Advertising will provide an aggregate view of total visitors per minute to a collection of more than 20 advertisers sites delivered by Akamai, including the highly anticipated Dove Campaign for Real Beauty site, www.campaignforrealbeauty.com.
Now more than ever, advertisers must create integrated marketing campaigns that leverage the pervasiveness of the Internet, said Robert Hughes, executive vice president of Global Sales, Services and Marketing at Akamai. Multi-channel advertising is critical to reach both TV and Internet audiences, especially as the two increasingly converge. Today, businesses can extend and leverage their brand assets across new channels — and ensure reliability and a positive user experience via a digital media platform such as Akamai s. We are pleased that many of these companies have chosen Akamai once again to support their major brand initiatives.
With the data available through Akamai s Net Usage Index, businesses will have real-time information about the success of their advertisements, allowing them to understand the value of their investment. Akamai will not release web usage data on any one customer, but will provide an aggregate view into elevated web traffic patterns. The Akamai Net Usage Index for Advertising will exist for two weeks after the Super Bowl to show resulting trends.
Akamai Technologies Inc. http://www.akamai.com
Feb 11th 2006
Read more about Akamai Technologies Inc.:
Archive:
145 | 144 | 143 | 142 | 141 | 140 | 139 | 138 | 137 | 136 | 135 | 134 | 133 | 132 | 131... 6 | 5 | 4 | 3 | 2 | 1 |
